In pictures: Fiery festivities at Up Helly-A’ 2024
The flames have died down after another Up-Helly-A’ and the wind and rain has returned to wash all but the memories away.
Hundreds of guizers marched through Lerwick last night for the torch-lit procession with thousands more lining the streets to watch the fiery spectacle.
And with this year’s Jarl’s Squad including lasses for the first time in history there was even more interest from spectators across the globe.
Promote Shetland’s livestream had thousands of viewers watching from as far afield as Australia and New Zealand.
There were further livestreams on the BBC, which at one point had more than 18,000 viewers, as well as The Independent, Reuters and Associated Press.
There was also coverage on LiveNow by Fox.
Promote Shetland’s head of content marketing Adam Civico said: “All in all, the response was fantastic and the procession coverage was spectacular.”
For more photos and coverage pick up a copy of The Shetland Times on Friday.
Susan Rodgers
We were fortunate to visit beautiful Shetland this past summer. We fell in love with Shetland’s breathtaking scenery, the people and their proud heritage, the delicious food, artistic creations and innovations……everything! It was a fans pleasure to enjoy the view by Jimmy’s house.
We really hadn’t considered visiting in January but now we are planning to come so we can join in on Up-Helly-Ah. We look forward to an extended stay so we can learn and experience more.
Thank you to all the very kind and friendly people in Shetland who made our holiday so memorable. See you soon!
Susan Rodgers – Canada